Category: Winnthinks

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Selling without being sales-y

You know how it starts. (“Hello, am I speaking to…? Great! How are you today?”).
You know the type. (Pushy. Talks too fast, listens too little).
You know the tactic. (“A special deal, just for you, but only if you buy it TODAY…”).
You know the feeling. (Oh dear, here we go…).
For a nation that loves to buy stuff, the word ‘sales’ has a heap of negative connotations.

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For David Bowie, 11/01/16

Monday 11 January 2016. I woke up this morning and through the fog of sleep thought I heard the R4 Today programme say that David Bowie would be sorely missed. I came awake with a start and no, it hadn’t …