If your customers were the contents of a Christmas Hamper, what would they be? Here, then, is a light-hearted delve into the Hamper of Delights that is your customer base. Well, we’re allowed to get a bit silly at Christmas…
Several years ago I had a boss (we’ll call him Eddie), who described himself as ‘a do-er not a say-er’. On my first day in the job he invited me to accompany him round the building whilst he carried out …
‘Sorry’ is a word that’s very much over-used these days. So when you really need it to count, exactly how do you offer an unhappy customer a really great verbal apology? Here’s how…
Names have power. Names have magic in them. Names wrap up all our expectations and emotional baggage into a neatly labelled parcel, whether we like it or not. Think carefully before you apply a label your customers…
The customer is always the customer – but what if we suspect he or she is trying it on? Here are five ways you might spot those Opportunist Complainers.
As some of you will know, I’ve had a busy March and April completing the sale of one house, purchasing another, packing, moving and getting unpacked at the other end. After 21 years in our last home you can possibly …
“Everything is awesome, everything is cool when you’re part of a team Everything is awesome, living our dream…” The Lego Movie has been offering much delight in our household over these dark winter days, particularly the cringingly awful song ‘Everything …
Here we are at the start of another new year. I’m guessing your Inbox and social media feeds have, like mine, been full of advice about New Year’s Resolutions and creating a brand new you? Good luck with that – …
We had a massive response to Advent Offers #1 and #2, thank you to everyone who took part! The winning names were drawn on Friday evening, and here are the results: Clarity4D Christmas Cracker Winners: – KAREN BROUGHTON – CHIRSTY …
Christmas is fast approaching… if you haven’t yet picked up on our Advent Offer #1 and Advent Offer #2 you’d better hurry! The closing date for these entries is midnight on Thursday 18 December! And so to our third and …