Tag: benefits

Why the Gift of the Gab is not always a winner in sales

A best-seller for me at the moment is sales training. That’s certainly a sign of the times, when businesses are pushing harder and harder for every scrap of custom they can get in a marketplace where people are really only

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Brand YOU!

So there you are, strolling up and down the aisle at your favourite supermarket, and you reach the coffee section. What drives you to select one product over another? Maybe you believe that ‘you get what you pay for’ and

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