Tag: positive language

Sorry Not Sorry: A Star Wars Story

A long time ago in a decade far, far away (the 1980s), before apps and the internet, I rang my local cinema to book tickets for the latest Star Wars epic . Here’s how I learned about the power of positive language.

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High Hopes

I just rattled off a friendly email to a fellow coach, and as I’m a bit of a fusspot about grammar, spelling etc., I naturally proofread it before hitting ‘send’. Imagine my dismay when I counted – in a very

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“We Never Sell a Stale Cake”

Think about that for a moment.   This, a coaching colleague tells me, is the actual advertising slogan used by her local bakery, deep in darkest Nottinghamshire. I have looked at their website and it all looks just delectable –

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