Tag: sorry

Sorry Not Sorry: A Star Wars Story

A long time ago in a decade far, far away (the 1980s), before apps and the internet, I rang my local cinema to book tickets for the latest Star Wars epic . Here’s how I learned about the power of positive language.

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The Art of Apologising

‘Sorry’ is a word that’s very much over-used these days. So when you really need it to count, exactly how do you offer an unhappy customer a really great verbal apology? Here’s how…

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